One example of a brand culture is religion, where branding religious lifestyles represents a new marketing and business opportunity, where there is not one specific product, but rather a politically diffused notion of religious identity, that is re-imagined and reframed not only within consumer items, but also within the ways in which religion is organized, institutionalized, and experienced in everyday life. Brand cultures are spaces in which politics are practiced, identities are made, art is created, and cultural value is deliberated. The event is a collaboration between and the AHCS Speaker Series, and is free and open to the public.īranding in the contemporary era has extended beyond a business model branding is now both reliant on, and reflective of, the most basic social and cultural relations. During her stay within the Department of Art History and Communication Studies this October, Professor Banet-Weiser will give a talk entitled, ‘I’m Like Totally Saved’: Branding Religion and the Moral Limits of the Market, on Tuesday, 2 October 2012 at 5:30 p.m. Is pleased to welcome Sarah Banet-Weiser as its fall 2012 Beaverbrook Visiting Scholar.
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